SMS Research Advisors

Learn how Journey Mapping can help you attract and retain more customers

Journey mapping process

Special invitation: I’m excited to announce that I’ll be giving another Journey Mapping presentation on February 8 in St. Paul, sponsored by Performance Excellence Network. I hope that you will attend! Click here for details. A few months ago, I had the pleasure to speak about Journey Mapping during a breakfast discussion sponsored by the […]

SMS has moved!

SMS Moving

Our new address is: 1101 West River Parkway Suite 400 Minneapolis, MN 55415 Our phone numbers are the same. Contact Jeri Meola at 952.939.4310 or For general contact information, call toll free 800.966.5561 or use our online form.    

Should you DIY your next survey?

DIY Survey

When we talk with clients about their market research projects, most say they are juggling three things: time, money and data quality. When you’re squeezed on time and money, online DIY surveys – such as Qualtrics, Google Surveys and Survey Monkey – may seem like more attractive options than using a research partner. But the […]

Join me to learn how Journey Mapping improves customers’ experience

Journey Map

The experience that your company delivers is what matters most to today’s customers. Join me on October 4th when I’ll explore one of the best ways to truly understand your customers: Journey Mapping. This breakfast discussion, sponsored by the Performance Excellence Network, will take place from 7:30 to 9 a.m. at the Woodlake Meeting Center in Rochester. What is […]

Align your VOC objectives and minimize expenditures with a strategic roadmap

VOC Summit

Voice of the Customer (VOC) research works best for larger organizations when you come together as a cross-functional team. We recommend that companies that have diverse needs, stakeholders and multiple customer touch points use a single strategic roadmap to stay focused and purposeful with research. What is a strategic roadmap? It is an integrated process […]

How to best engage customers in their purchase decisions

P2P Graphic

Your customers can take many different paths to discover your products. Search engines, online reviews, blogs, trade journals and social posts are just some of the sources customers use to discover, research and shop. It is critical to understand all facets of your customers’ and prospects’ purchase process. Our proprietary Path2Purchase (P2P) helps determine the […]

Data Visualization: What Makes a Great Infographic?

data visualization_newsletter image

Corporate America is facing a challenge: Data is becoming more readily accessible while executives are becoming less so. Data Visualization is engaging and it helps us understand the data’s significance. That’s why infographics are an increasingly popular way to quickly share critical information. Most of us (65%) are visual learners1. An infographic efficiently communicates large […]

Discover your competitive advantage with Customer Value Measurement


As markets grow increasingly competitive, companies are quick to cut costs or rely on brand reputation to keep customers coming back. But customers make purchase decisions based on value. They only rely on cost or brand in the absence of clearly communicated value. Customer Value Measurement (CVM) will tell you what kind of value you […]

What does “insights” really mean?

Insight blog image

If you have done or considered research in the past year, you might have heard or seen the word “insights”. In fact, you might have come across that word a lot. “Insights” is becoming the favorite buzzword among the market research industry, ala the new “big data”. Getting the right insights is critical as research […]

The right approach to customer insights: 2016 is the Year of Emotion

Grocery cart_Heart

Customer experience leaders predict that 2016 will be the Year of Emotion. There are strong financial incentives to becoming a more customer-centric business, and observing interactions from your customers’ vantage point. Properly designed research will help you understand how people want to engage with you and how to improve the quality of each experience they […]